Even in the past, most Bugattis had very “private” equipment, even becoming a work of art with a series of personalized details such as paint patterns and leather upholstery. interior compartments like Chiron Hermès, Divo Lady Bug, etc. However, the French brand Hypercar recently launched the brand’s official personalization program called “Bugatti Sur Mesure” to give customers a good experience. as well as create the most impressive personalized versions according to customer preferences.

Bugatti Sur Mesure builds on the brand’s distinguished history of personalizing its cars with a series of impressive details such as paint finishes and special interior compartments completed with expert craftsmanship. skilled designers and engineers to create a completely new personalization program to meet the growing customer demand for choice in designs, materials and other customized features.

If you choose personalization through the Bugatti Sur Mesure program, customers will receive 1-on-1 support from the Bugatti Sur Mesure team and will be guided through personalization with different options panels. When configuring a Bugatti, the number of exterior colors and leather finishes is virtually unlimited, but for those who want to create a truly unique piece of personalized art, Bugatti Sur Mesure is available. meet their needs. Bugatti Sur Mesure will accompany customers right from the initial design idea until the time the car is delivered to the customer.

The first car model to pass through Bugatti Sur Mesure’s high-end personalization department is the Chiron Pur Sport, inspired by the famous 20th century racing car that accompanied the legendary Louis Chiron. Among Louis Chiron’s many victories at the wheel of a Bugatti was his legendary 1931 victory at the French Grand Prix with Achille Varzi in the number 32 sky blue Bugatti Type 51.

The number 32 on the Chiron Pur Sport is hand-painted to give a special meaning to the Hypercar from France. The brand has also created two new exterior paint colors that pay tribute to the legend of Grand Prix racing of the 20s and 30s. The Bugatti Sur Mesure team has also developed a new fading “EB” paint pattern and is on display. Manually position the vehicle body. The interior compartment is also covered in black leather with a red “EB” pattern meticulously embroidered on the door panels. These patterns are all meticulously designed and completed by the Bugatti Sur Mesure team.

Decorative logos such as the number 32 or the words Grand Prix are also decorated in the interior of the car. The special center console is inlaid with black aluminum, the Grand Prix lettering is hand-painted in silver. Interior motifs are also decorated on the door sills, headrests and interior lighting.

Hendrik Malinowski, Executive Director of Sales and Marketing at Bugatti commented: “For many years we have worked with our customers to create their own personal vision of the ultimate Hypercar. It has always been a bespoke process but as more and more of our customers demand detailed and complex customization features, the launch of the Bugatti Sur Mesure personalization program will ensure they I can satisfy customer wishes with the level of perfection required of a Bugatti.”

He also added: “Our customers often love vintage racing cars from Bugatti and it is fitting that the first model using the Bugatti Sur Mesure service is a tribute to the legendary racing car. brand voice. We are so excited about this project that we plan to offer more ideas to more customers with the Chiron Pur Sport prototype.”

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