For the first time in the history of the prestigious Red Dot Awards Design, Ferrari has won top honors in two separate categories.
The Ferrari Purosangue was awarded Red Dot: Best of the Best in the Product Design category, while the Ferrari Vision Gran Turismo was unanimously voted Red Dot: Best of the Best in the Innovative Products category.
Ferrari Purosangue has created a completely new segment that allows Maranello to open up unprecedented precedents and perspectives. Thanks to its modern design, it is a versatile vehicle that effortlessly combines unparalleled comfort with the driving excitement that characterizes all Ferraris. The ‘Purosangue’ (Pure Horse) moniker perfectly captures the car’s design: the refined styling and sporty exterior continue and are logically adapted from the traditional design of four-door cars. , the other four seater on the market and blends seamlessly into the luxurious cabin creating excellent space and comfort for occupants. The Purosagnue is not only an exceptionally fast and agile car – it is also Ferrari’s first four-seater with space that ensures everyone has an exceptionally comfortable experience on board.
The design of the Ferrari Vision Gran Turismo is based on the idea of a speed block covered with sharp, angular lines and shapes, highlighting natural surfaces. These structures, when placed together, bring opposing yet extremely harmonious effects when curving surfaces on both the exterior and interior combine with neat and sharp lines to create a car that exudes elegance. develop a very recognizable personality. A car with a design that focuses on the concept of aerodynamics based on two Ferrari-patented longitudinal air channels that direct the wind from the front of the car around the cabin and to the sides.
Additionally, another Red Dot award was given to the 296 GTS, the first convertible from Maranello to be equipped with a plug-in hybrid V6 engine.
As one of the most important and prestigious awards in the field of industrial design, the Red Dot Awards honor the excellence and innovation in the work of the world’s leading designers. This award has been in existence since 1955 and the award ceremony was conducted with a special ceremony, the 2023 award ceremony will take place on June 19 in Essen, Germany.
From 2015 until now, Ferrari has won a total of 26 Red Dot awards – a number that no other car brand has achieved in the Award’s 69-year history.
In the past 9 years, each year the jury has awarded the highest awards “Best of the Best” to cars bearing the Ferrari logo. After the FXX-K, 488 GTB, J50, Portofino, Monza SP1, SF90 Stradale and Ferrari Daytona SP3, it is the turn of the Ferrari Purosangue and Ferrari Vision Gran Turismo to be recognized this year for their outstanding designs.
This recognition further emphasizes the value of the work being done by the Ferrari Styling Center headed by Flavio Manzoni, which designs modern solutions that not only enhance Ferrari cars but also they become truly unique and in no way compromise the interplay between form and function that is at the heart of Ferrari’s DNA.
