Celebrity Julia Robert was chosen as the new representative of the Chopard Happy Sport watch line.
Chopard representative said he was impressed with “Beautiful Woman” Julia Robert from the moment on May 12, 2016. On the red carpet of Cannes – a prestigious global film event, the star strode through the “forest” of cameras with bare feet, wearing an off-the-shoulder black dress and a Chopard Haute Joaillerie emerald and diamond necklace. That image immediately caused a “fever”, because most female stars had to wear high heels if they wanted to attend this awards ceremony.
“That event turned Julia Robert into a symbol of the new generation of feminism: free, modern and refusing to be tied to any social norms or prejudices. From that relationship, 5 years later, the star was invited to become a Chopard ambassador,” the brand representative said.
Designer Caroline Scheufele – the “mother” of Happy Sport watches – said: “It has to be her and no one else. To me, Julia Robert is the only person who can fully convey the Happy Sport spirit.”
Caroline Scheufele is considered the “leader” of Chopard jewelry, is a passionate lover of movies and is a fan of Julia Robert. Before that, the star also showed her love for Chopard watches.
“I am honored to cooperate with Chopard in general and the Happy Sport line in particular. This is one of the most iconic and desirable watch models,” said Julia Robert.
The commercials for Julia Roberts and the Happy Sport watch were directed by Xavier Dolan. He tried to express Julia Roberts’ free and liberal ego – which is directly related to the strong positive energy of the accessory. Previously, Xavier Dolan was famous for his intensity in conveying the emotions of the main characters through the camera.
The choice of Julia Roberts and Xavier Dolan also reflects Chopard’s deep attachment to the world of cinema. Previously since 1998, the brand was an official partner of the Cannes Film Festival.